Reputation management in Higher Education Institutions: A Comparative Analysis of Public and Private, Norwegian and American Higher Education Institutions.

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Author
Puntervold, Hanne Annmarie

Year
2017

Publisher
Oslo; UiO, Institutt for statsvitenskap

Type of publication:
Hovud-/magister-/masteroppgåve

Link to publication:
https://www.duo.uio.no/bitstream/handle/10852/57614/Masteroppgave-av-Hanne-A--Puntervold.pd

Link to review:
http://urn.nb.no/URN:NBN:no-60397

Number of pages:
101

Language of publication:
Engelsk

Country of publication:
Norge

NSD-reference:
3268

This page was last updated:
2017-10-13 09:44:52.547


Affiliations related to this publication
  • Forvaltningsorgan med særskilte fullmakter

Summary
In this thesis, I have worked out from the following research question: What characterizes reputation management in higher education institutions? I chose to approach the research question by looking at the differences and similarities that exist between reputation management in the public and private, Norwegian and American HEI sectors in 2006 and 2016. I have analyzed this research question by looking at nine Norwegian and eleven American higher education institutions. Ten of the institutions were public and the other ten were private. The institutions were studied through a web-census conducted on selected parts of their web-pages. I have based my analysis in path-dependency and isomorphic theory, which set different expectations for what differences I would find between public and private, Norwegian and American higher education institutions’ reputation management.