Policy Transfer of Branding and Reputation Management: Motivations, Challenges, and Opportunities for a Small Rural Municipality
Please note: This page may contain data in Norwegian that is not translated to English.
Author
Lockert, Åshild Skjegstad; Bjørnå, Hilde; Krane, Martin Sollund
Year
2019
Publisher
Taylor & Francis
Type of publication:
Tidsskriftsartikkel
Link to publication:
https://munin.uit.no/bitstream/handle/10037/17712/article.pdf?sequence=3&isAllowed=y
Link to review:
https://munin.uit.no/handle/10037/17712
Number of pages:
32
ISSN:
1530-9576; 1557-9271
Language of publication:
Engelsk
Country of publication:
Norge
NSD-reference:
5022
This page was last updated:
2024-07-10 14:45:05.028046
Summary
This paper seeks to convey a broader understanding of policy transfers between different sectors, focusing on transfers from the for-profit sector to local government. Specifically, we study the reasoning in a transfer process of branding and reputation management policy. Our case is a rural Norwegian municipality struggling to combat depopulation. This study is longitudinal. We discover that some original program elements cannot easily be transferred to the democratic context of local government. The transfer involves both interpretations and adjustments of the policy because of municipal institutional characteristics and values. The success of transfer depends here on the ability to balance the original policy with practices widely valued within the new setting.