Aubert, Ane Ellefsen; Frigstad, Ane Kjølmoen (2007):
Strategic analysis of Statoil’s international competitiveness
Norges Handelshøyskole
Please note: This page may contain data in Norwegian that is not translated to English.
Type of publication:
Hovud-/magister-/masteroppgåve
Link to publication:
Link to review:
https://openaccess.nhh.no/nhh-xmlui/handle/11250/169137
Number of pages:
147
Language of publication:
Engelsk
Country of publication:
Norge
NSD-reference:
5375
This page was last updated:
31/7 2024
State units related to this publication:
Summary:
The oil industry is becoming increasingly competitive and with the rising nationalisation of resources, international oil companies are struggling to secure access to new oil and gas reserves. Statoil faces challenging tasks as it seeks to move from a protected home market to the extremely competitive international arena. Its ambitious internationalisation strategy relies heavily on getting access to new oil and gas reserves and large investments in new and leading technology. However, Statoil needs to consider different growth alternatives to increase its international competitiveness. In this paper, we recommend the proposed merger with Norsk Hydro to be the most politically feasible alternative. Nevertheless, we question whether this will give Statoil sufficient international strength required for the fiercely competitive international arena. Consequently, Statoil might have to consider other growth alternatives even after the merger or adapt its business model to better fit the needs and requirements of the industry today.